Valentine’s Day Spending, 2007-2015 [CHART]

Some 55% of US adults plan to celebrate Valentine’s Day this year, with per-celebrant spending estimated to be $142.31, according to a recent NRF survey. That translates to an estimated total spend of $18.9 billion, which would represent a 9% increase from last year and the largest total going back at least as far as 2007. Candy (53.2%) and greeting cards (51.4%) were the most popular gifts planned for purchase. Source: NRF

Read the rest at MarketingCharts.