Search engines remained the most popular source that internet users turned to first for business information, cited by 31%, up from 29% the prior year. Just over one-fifth looked to newspapers first, down 4 percentage points, and TVs sat tight, with 22% of internet users choosing these as their first source of business info.
eMarketer expects US search ad spending to increase 12.2% in 2015, totaling $25.66 billion. Growth will be steady over the next few years, fueled by rising mobile and local search ad outlays. Desktop search spending will decline annually through 2018, while mobile search will increase by $12.84 billion during that time period. Read the rest at eMarketer.