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Primary Content Sharing Channel By Device, Q4 2014 [CHART]

By David Erickson | February 12, 2015

Primary Content Sharing Channel By Device, Q4 2014 [CHART]

Facebook accounted for 85% of mobile sharing activity among US internet users in Q4 2014, according to ShareThis, up 51% year over year. The social site was slightly less popular for desktop, with just under three-quarters of the total.

A large chunk of that mobile traffic is likely coming via smartphones. According to a November 2014 study by Frank N. Magid Associates, smartphones accounted for about 44% of US Facebook users’ weekly time with the social network. Tablets grabbed 25% of time spent with Facebook each week, and desktops 32%. Read the rest at eMarketer.

Posted in Consumer Behavior, Content Marketing, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Social Sharing, Visual Communications and tagged Computers, Facebook, Laptops, Mobile Social, Pinterest, Smart Phones, Tablets, Twitter

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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