Growth In Content Sharing Channels, Q4 2014 [CHART]
Despite rumors popping up every so often that some people may be cutting back on Facebook usage, the social network reigns supreme. Given its huge audience, its not that surprising that the site dominates content sharing activity, too, accounting for 81% of all shares among US internet users in Q4 2014, according to data from ShareThis. In comparison, Pinterest accounted for 7% of total sharing volume, Twitter saw just 6% of the total pie, and reddit grabbed 2%.
What is interesting, though, is that the source found Facebook had expanded its share by an impressive 8.2% year over year. This was at the expense of almost every other channel studied. Twitter was hit hardest, with a 3.0% drop in its share of sharing volume, while reddit, Pinterest, bloggers and LinkedIn experienced declines of less than 1%. Read the rest at eMarketer.