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Archive for February 10, 2015

B2B Opportunity-To-Deal Conversion Rates By Channel, October 2014 [CHART]

By David Erickson | February 10, 2015

Customer and employee referrals ruled when it came to this part of the pipeline, as 14.7% of referral leads that converted to opportunities resulted in a sale.

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B2B Lead Conversion Rates By Channel, October 2014 [CHART]

By David Erickson | February 10, 2015

3.63% of B2B leads generated from customer and employee referrals resulted in a sale.

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Frequency Of Use Of Reward Program Apps, September 2014 [CHART]

By David Erickson | February 10, 2015

Loyalty-focused apps have emerged as part of the mobile marketing landscape—with examples including Starbucks and 7-Eleven.

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Mobile Campaign Effectiveness By Type, November 2014 [CHART]

By David Erickson | February 10, 2015

46% of marketers worldwide reported using some form of mobile marketing, compared with 23% studied in the prior year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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