Mobile Millennials Expectations For Brands Technology Use, February 2015 [CHART]
Smartphone-owning Millennials (19-33) are more likely to expect brands to have a mobile-friendly website or app (55%) than they are to expect brands to have a social media presence (39%), according to recent survey results from Annalect. The study, which examined respondents’ attitudes to technology and its use by brands, also finds that many expect brands to offer mobile payments.
While smartphone-owning Millennials’ expectations for brands’ technology use ranged from product customization (37%) to the creation of engaging digital content (41%), it’s worth noting that 44% want brands to still maintain some form of human interaction. Read the rest at MarketingCharts.