Effect Of Frequency On Email Open Rates, B2B vs B2C [CHART]
HubSpot pulled some email marketing benchmark data from their 11,500+ customers to examine email marketing benchmarks.
Open rates are pretty steady for B2B, hovering around 30%. B2C open rates, on the other hand, spanned from 30.5% to 34.9%. The latter click rate was found in B2C companies that sent 16 – 30 email campaigns a month. Read the rest at HubSpot.