Effect Of Monthly Email Campaign Frequency On Click Rate [CHART]
HubSpot pulled some email marketing benchmark data from their 11,500+ customers to examine email marketing benchmarks. They found that companies that send 16-30 campaigns a month see a click rate more than two times greater than the click rate of companies that send two or fewer campaigns a month. At this frequency, companies enjoy a median open rate of 32.4% and median click rate of 6.5%. Read the rest at HubSpot.