Archive for February 6, 2015
Effect Of Frequency On Email Open Rates, B2B vs B2C [CHART]
Open rates are pretty steady for B2B, hovering around 30%.
Read MoreEffect Of Monthly Email Campaign Frequency On Click Rate [CHART]
companies that send 16-30 campaigns a month see a click rate more than two times greater than the click rate of companies that send two or fewer campaigns a month.
Read MoreAmount Millennials Spend Via Social Commerce, Fall 2014 [CHART]
Nearly three-quarters of Millennials spent $49 or less when buying something via Twitter, compared with 54% who said the same about Facebook.
Read MoreWhy Millennials Follow Brands On Facebook, Twitter or Pinterest, Fall 2014 [TABLE]
US Millennials were most likely to follow a brand or company on Twitter to get a coupon or discount, cited by 85%.
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