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Archive for February 6, 2015

Effect Of Frequency On Email Open Rates, B2B vs B2C [CHART]

By David Erickson | February 6, 2015
Effect Of Frequency On Email Open Rates - B2B vs B2C

Open rates are pretty steady for B2B, hovering around 30%.

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Effect Of Monthly Email Campaign Frequency On Click Rate [CHART]

By David Erickson | February 6, 2015
Monthly Email Campaign Frequency On Click-Rate

companies that send 16-30 campaigns a month see a click rate more than two times greater than the click rate of companies that send two or fewer campaigns a month.

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Amount Millennials Spend Via Social Commerce, Fall 2014 [CHART]

By David Erickson | February 6, 2015

Nearly three-quarters of Millennials spent $49 or less when buying something via Twitter, compared with 54% who said the same about Facebook.

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Why Millennials Follow Brands On Facebook, Twitter or Pinterest, Fall 2014 [TABLE]

By David Erickson | February 6, 2015

US Millennials were most likely to follow a brand or company on Twitter to get a coupon or discount, cited by 85%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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