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Archive for February 5, 2015

Female Homeowners' Attitudes Toward Smart-Home Tech, November 2014 [TABLE]

By David Erickson | February 5, 2015

US female homeowners in the under-35 age group consistently overindexed for usage and interest in smart-home technology features when compared with all women surveyed.

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Use & Interest In Smart-Home Tech Among Women Homeowners, November 2014 [TABLE]

By David Erickson | February 5, 2015

In a January 2015 report, IHS forecast that smart-home device shipments worldwide would rise 660% between 2013 and 2018, from 25 million to 190 million.

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Where SMB Owners Would Have Invested Resources At Startup, December 2014 [CHART]

By David Erickson | February 5, 2015

38% of small-business owners said marketing, advertising & PR are top areas where they would have spent more money when starting their business.

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SMBs Attitudes Toward Online Marketing, 2013 vs 2014 [CHART]

By David Erickson | February 5, 2015

Three-quarters of small and medium-sized businesses (SMBs) in North America said digital marketing was effective for attracting customers.

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Top Ways People Would Use Wearables, December 2014 [CHART]

By David Erickson | February 5, 2015

Among the 67.7% of US smartphone owners who didn’t own a wearable, smart wristbands such as Fitbit and Jawbone were of the most interest, cited by 39.4%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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