Trends That Will Affect Marketers By 2020, February 2015 [CHART]

Business owners will increasingly treat marketing as a revenue driver and marketers will be more apt to use technology to engage customers in an ongoing conversation to build advocacy and trust. Those are just a couple of the changes envisioned in the next 3-5 years by the 478 CMOs and senior marketing executives surveyed by the Economist Intelligence Unit for a Marketo-sponsored report [PDF].

The study sees marketing as “driving engagement, experience and revenue” in the years to come. Read the rest at MarketingCharts.