Top Service Provider Changes People Make When They Move, February 2015 [CHART]
The most popular reasons for moving are to have more space (22%), be in a new neighborhood (18%) and be closer to family (18%), according to an Epsilon survey of 963 households that had recently moved. Movers present opportunities for marketers, as 75% of owners and 57% of renters reported making purchases related to their move, with furniture the most popular type. Meanwhile, although movers most commonly changed water providers, roughly one-third of internet (33%) and cable TV (32%) account holders switched providers on account of their relocation. Interestingly, almost 1 in 10 cell phone owners said they had switched providers. Source: Epsilon