Archive for February 3, 2015
Top Factors For B2B Marketers' Digital Initiatives, February 2015 [CHART]
87% of B2B marketers say understanding the customer buying journey will be important for their digital marketing initiatives over the next 3 years.
Read MoreTop Service Provider Changes People Make When They Move, February 2015 [CHART]
The most popular reasons for moving are to have more space (22%), be in a new neighborhood (18%) and be closer to family (18%).
Read MoreState of Data Quality, January 2015 [CHART]
Experian finds that US companies believe that 32% of their data, on average, is inaccurate, up from 25% a year ago.
Read MoreHow Marketers' Are Using Insights Gleaned From Data, January 2015 [CHART]
Almost half of marketers report significant pressure to be more data-driven in their efforts.
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