Are fears about self-driving cars subsiding as more emerge? Based on November 2014 GfK polling, the answer is yes. Two-thirds of consumers with drivers licenses polled worldwide said self-driving cars were appealing.
Older millennials, 25- to 34-year-olds, were most interested in self-driving cars, with nearly three-quarters finding the concept appealing. Still impressive, over seven in 10 from the 16-to-24 and 35-to-44 age groups viewed self-driving cars appealing, as did almost two-thirds of 44-to-54-year-old licensed drivers and even half of 55- to 64-year-olds. The 65-and-older group was the only bracket where the majority weren’t interested.
Respondents from mature markets showed a stronger association than those from developing countries with feeling “powerless” and “anxious” about self-drive vehicles. When putting together content, marketers and advertisers should take note that consumers in advanced markets want to feel in control when self-driving. Read the rest at eMarketer.