B2B Technology Buyers' Desire For Post-Purchase Content, October 2014 [CHART]
Business-to-business (B2B) technology sellers need to keep up the work after closing a deal. According to an October 2014 study by Eccolo Media, 80% of US B2B tech decision-makers said it was important or very important to receive ongoing content after making a purchase.
An additional 18% of respondents noted that it was at least somewhat important to receive ongoing content post-purchase, leaving just 2% who didn’t think it was important at all. Read the rest at eMarketer.