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Archive for February 2015

Most Effective vs Most Difficult Email List Growth Tactics, January 2015 [TABLE]

By David Erickson | February 27, 2015

43% of marketers said prompting website visitors to opt in to company emails was effective, and just 16% said this was the most difficult.

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Top Obstacles To Email List Growth, January 2015 [CHART]

By David Erickson | February 27, 2015

Fully 67% of marketers said email list growth was very important to the overall success of their marketing program.

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Marketing Budget Changes, 2012-2015 [CHART]

By David Erickson | February 27, 2015

American CMOs are more optimistic about the economy than they have been in years, and with that optimism comes renewed enthusiasm for marketing budgets.

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B2B Buyers’ Top Frustrations With Vendors, February 2015 [CHART]

By David Erickson | February 27, 2015

Business buyers report receiving an average of 64 approaches from salespeople every week.

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Share Of Marketing Budgets Spent On Analytics, February 2015 [CHART]

By David Erickson | February 26, 2015

US CMOs remain bullish about marketing analytics spending but appear to be failing to keep pace with their own projections.

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Most Valuable Aspects Of Video Advertising For Agencies, February 2015 [CHART]

By David Erickson | February 26, 2015

More than 7 in 10 agencies believe that online video advertising is either as effective or more effective than TV.

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Frequency With Which Clients Engage With SBOs Via Website, November 2014 [CHART]

By David Erickson | February 26, 2015

One-third of SBOs said new or existing clients engaged with them through their websites at least daily.

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SMBs' Satisfaction With Volume Of New Clients Gained Online, November 2014 [CHART]

By David Erickson | February 26, 2015

Just 30.8% of small-business owners (SBOs) in North America were satisfied with the volume of new clients they got online.

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Cost Per Minute Viewed Of Video Ads, 2014 [TABLE]

By David Erickson | February 25, 2015

The average weekly cost per minute viewed for pre-roll ads was 3.2 cents in Q4 2014—the lowest price.

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US Pinterest User Metrics By Gender, 2013-2019 [TABLE]

By David Erickson | February 25, 2015

More than one-quarter of US social network users and 18.1% of internet users will use Pinterest on a monthly basis this year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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