Overall, there will be 1.58 billion mobile phone social network users worldwide in 2015, according to eMarketer. Even considering the ban in China and strong local social networks in other large-population countries like Russia, mobile Facebook users will still represent more than 60% of the worldwide mobile social audience.
The US will remain the largest market for mobile phone Facebook users this year, and nearly 80% of users in the country, or 123.1 million people, will access the site regularly via mobile phones. Mobile ads will account for 74.0% of the company’s ad revenues stateside, eMarketer estimates, slightly higher than its share on a worldwide basis.
India—the world’s second-largest Facebook audience—will surpass 100 million mobile phone Facebook users for the first time this year, and by 2017, will have more mobile Facebook users than the US. The third-largest mobile phone Facebook audience is in Indonesia, which also has the highest penetration among the top 10 countries in terms of mobile phone Facebook users—92.4% of Facebook’s audience there accesses the network from mobile phones at least once per month. By 2018, that penetration will rise to 98.8%. The UK and Russia are the only other countries in the top 10 where mobile phone Facebook users will account for more than 90% of all Facebook users during our forecast period. Read the rest at eMarketer.