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Top 10 Countries By Mobile Facebook Users, 2013-2018 [TABLE]

By David Erickson | January 29, 2015

Top 10 Countries By Mobile Facebook Users, 2013-2018 [TABLE]

Overall, there will be 1.58 billion mobile phone social network users worldwide in 2015, according to eMarketer. Even considering the ban in China and strong local social networks in other large-population countries like Russia, mobile Facebook users will still represent more than 60% of the worldwide mobile social audience.

The US will remain the largest market for mobile phone Facebook users this year, and nearly 80% of users in the country, or 123.1 million people, will access the site regularly via mobile phones. Mobile ads will account for 74.0% of the company’s ad revenues stateside, eMarketer estimates, slightly higher than its share on a worldwide basis.

India—the world’s second-largest Facebook audience—will surpass 100 million mobile phone Facebook users for the first time this year, and by 2017, will have more mobile Facebook users than the US. The third-largest mobile phone Facebook audience is in Indonesia, which also has the highest penetration among the top 10 countries in terms of mobile phone Facebook users—92.4% of Facebook’s audience there accesses the network from mobile phones at least once per month. By 2018, that penetration will rise to 98.8%. The UK and Russia are the only other countries in the top 10 where mobile phone Facebook users will account for more than 90% of all Facebook users during our forecast period. Read the rest at eMarketer.

Posted in Consumer Behavior, International, Mobile Behavior, Mobile Marketing, Online Behavior and tagged Brazil, Facebook, France, Germany, India, Indonesia, Japan, Mexico, Mobile Phones, Mobile Social, Russia, United Kingdom, United States

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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