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Facebook's Mobile Active Users & Mobile Ad Revenues, 2012-2014 [CHART]

By David Erickson | January 29, 2015

Facebook's Mobile Active Users & Mobile Ad Revenues, 2012-2014 [CHART]

Facebook’s advertising revenues grew by 53% year-over-year in Q4 to reach almost $3.6 billion, the social network reported yesterday. Mobile’s share of ad revenues climbed yet again, to 69%, up from 53% during the year-earlier period. Some 64% of Facebook’s 1.39 billion monthly active users accessed the site daily, with that figure unchanged from a quarter earlier. Nevertheless, that translated to 890 million daily active users (DAUs), of whom roughly 84% were mobile DAUs. Source: Facebook [PDF]

Read the rest at MarketingCharts.

Posted in Advertising, Consumer Behavior, Mobile Advertising, Mobile Marketing, Online Behavior, Social Media Advertising, Social Media Marketing and tagged Facebook, Mobile Social

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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