More advertisers have joined the Super Bowl action over the past few years. First-time parent company advertisers rose from six to nine between 2013 and 2014 to represent 23% of advertisers during last year’s Super Bowl, and Kantar said that NBC had reported selling time to 15 first-time participants this year.
Overall TV ad spending growth isn’t in line with Super Bowl dollars. eMarketer expects US TV ad spending to total $70.59 billion this year, representing 37.3% of total media ad spending. While spending will continue to increase, growth has plateaued, and the channel will lose share of paid media ad spending throughout our forecast period to digital placements. Read the rest at eMarketer.