Marketers' Expected Percent Of Mobile Traffic, October 2014 [CHART]

In an October 2014 study by Chango, 45.1% of marketers in Canada, the UK and the US said mobile platforms accounted for 30% or less of website traffic, compared with 27.3% who said it drove 40% or more and 22.1% who said the same for 30% to 40%. However, respondents expected this to change over the next 18 months, with 43.6% saying mobile would drive 40% or more traffic and 30.1% saying less than 30% would come from mobile. Read the rest at eMarketer.