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Archive for January 28, 2015

Share Of Time Spent Listening To Audio Content [CHART]

By David Erickson | January 28, 2015

Podcast listeners are now listening to more podcast audio than any other form of audio.

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US TV Ad Spending, 2013-2018 [CHART]

By David Erickson | January 28, 2015

Overall TV ad spending growth isn’t in line with Super Bowl dollars.

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Super Bowl Ad Rates & Total Ad Revenues, 2005-2014 [TABLE]

By David Erickson | January 28, 2015

Total ad revenues from Super Bowl 2014 reached $331.8 million—up nearly 14% from $292.0 million the year before.

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Marketers' Expected Percent Of Mobile Traffic, October 2014 [CHART]

By David Erickson | January 28, 2015

45.1% of marketers in Canada, the UK and the US said mobile platforms accounted for 30% or less of website traffic.

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Suspicious Global Ad Traffic By Device, Q1-Q3 2014 [TABLE]

By David Erickson | January 28, 2015

Nearly half of desktop traffic from ads served globally was suspicious in Q3 2014, up from 45.7% in Q2 2014.

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Suspicious US Ad Traffic By Device, Q1-Q3 2014 [TABLE]

By David Erickson | January 28, 2015

The share of US desktop ad traffic that was suspicious rose nearly 12 percentage points quarter over quarter to more than half of all traffic.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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