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Archive for January 27, 2015

Top Reasons People Switch Service Providers, January 2015 [CHART]

By David Erickson | January 27, 2015

Some 53% of US customers surveyed last year reported having switched providers during the prior year due to poor service.

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Mobile Share Of US Organic Search Traffic, Q3 2013-Q4 2014 [CHART]

By David Erickson | January 27, 2015

More than 42% of US organic search visits in Q4 2014 came from mobile devices, up from 31% share during the year-earlier period.

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Most Trusted Sources For News & Information, January 2015 [CHART]

By David Erickson | January 27, 2015

On a 9-point scale (where 9 represents the greatest amount of trust), 64% rated their trust in search engines a top-4 box score, with traditional media slightly behind at 62%.

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Top Retailers’ Shopping Cart Recovery Email Chains, January 2015 [CHART]

By David Erickson | January 27, 2015

Some 34.3% of the Internet Retailer Top 500 send shopping cart recovery emails in 2014, representing a 45.9% increase from a year earlier.

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B2B Marketing Budget Allocations In 2015 [CHART]

By David Erickson | January 27, 2015

B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.

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CEOs' Most Strategically-Important Technologies, January 2015 [CHART]

By David Erickson | January 27, 2015

Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization.

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Top Areas CMOs Plan To Invest, September 2014 [CHART]

By David Erickson | January 27, 2015

Among US CMOs polled, 40% ranked analytics as one of the top increased management expectations over the past year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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