Devices People Plan To Buy In The Next Year, 2013 vs 2014 [TABLE]
Tablet adoption is slowing, and findings from November 2014 research by Accenture suggest that the large-screen mobile devices aren’t the only members of the “big four”—smartphones, tablets, laptop computers and HDTVs—that will see slowing growth rates in the coming years.
While these four devices still led in purchase intent, fewer internet users worldwide planned to buy them in 2015 than the percentage who said they would do so in 2014. Smartphone purchase intent among respondents fell 4 percentage points year over year; 54% planned to buy such a device in the next 12 months. Tablets saw an even larger drop of 6 points, down to 38%. Fully 36% of respondents intended to purchase a laptop computer or HDTV, down 5 and 8 points, respectively.
Accenture reported that growth was especially slowing in more mature markets, and other research supports this. In the UK, for example, there are signs that the tablet market has reached maturity. Meanwhile, September 2014 polling by AYTM Market Research indicated that many US mobile phone users intended to wait at least a year until their next upgrade. Read the rest at eMarketer.