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Archive for January 26, 2015

Use Of Marketing Analytics By Executives, October 2014 [CHART]

By David Erickson | January 26, 2015

55% of US marketing executives employed analytics to measure all or most of their marketing campaign returns.

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Why People Buy Specific Smart Phone Brands, November 2014 [CHART]

By David Erickson | January 26, 2015

29.1% of consumers said they were most likely to buy or receive a new phone in the next six months.

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Devices People Plan To Buy In The Next Year, 2013 vs 2014 [TABLE]

By David Erickson | January 26, 2015

Smartphone purchase intent among respondents fell 4 percentage points year over year.

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Attitudes Toward Retailer Ads & Emails, December 2014 [TABLE]

By David Erickson | January 26, 2015

Among US email users who opened and read promotional emails from retailers—72% of internet users studied—fully 80% said they found it useful when a retailer sent them emails featuring recommended products based on what they had previously purchased.

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Consumers' Expected Primary Method Of Payment In 2015 [CHART]

By David Erickson | January 26, 2015

63% of US internet users said debit and credit cards would be their primary method of payment in 2015.

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Consumer Attitudes Toward Apple Pay, November 2014 [CHART]

By David Erickson | January 26, 2015

Nearly three-quarters of consumers said using Apple Pay was easier than checking out with a debit or credit card.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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