US Social Media Ad Spending By Type, 2014-2019 [CHART]
BIA/Kelsey, which has been tracking native advertising within social media since at least 2012, recently forecast that US native social media ad spending would reach $18.4 billion in 2019, over 240.7% more than the $5.4 billion estimated for 2014.
Two pillars of Facebook’s monetization strategy—the shift to in-feed advertising and the migration to mobile—put the leading social network at the center of the native advertising ecosystem. This means the vast majority of Facebook’s nearly $7.9 billion in advertising revenues in the first nine months of 2014 came from native formats (in-feed on desktop, in-stream on mobile). Read the rest at eMarketer.