Pinterest opened up its Promoted Pins to all advertisers at the beginning of this year after tests found that these performed as well as or better than organic pins. Based on November 2014 polling by Frank N. Magid Associates, sponsored posts on the visual discovery tool were catching users’ eyes more than those on bigger social networks Facebook and Twitter, with users clicking on promoted content on Pinterest at nearly twice the rate.
Among US social networkers ages 13 to 64 who used Pinterest (30% of respondents), 33% said they clicked on promoted content at least weekly, compared with just over one-fifth of social networkers who used Twitter and 18% of Facebookers. An additional 33% of Pinterest users clicked on sponsored posts at least monthly, vs. 15% who said the same for Twitter and 22% for Facebook. Read the rest at eMarketer.