Despite the increase in time spent, though, there’s a bigger likelihood that those shoppers were browsing—not buying. According to October 2014 research by Visual Website Optimizer (VWO), among the 40% of US internet users who had a shopping app on their mobile phone or tablet, fewer than 40% used such apps to make purchases. But this doesn’t mean the remaining 61% weren’t buying—chances are, if they found something they liked, they headed to the store to finalize the purchase.
The global mobile app audience is expected to pass 2 billion this year, according to September 2014 estimates from 451 Research. The research firm predicted that the number of active mobile app users worldwide would rise from 1.81 billion to 2.17 billion between 2014 and 2015. By 2018, it expected this total to pass 3 billion. Read the rest at eMarketer.