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Global Mobile App Use Growth By Select Categories, 2014 [CHART]

By David Erickson | January 22, 2015

Global Mobile App Use Growth By Select Categories, 2014 [CHART]

Consumers were hungry for mobile apps last year. According to Flurry data released earlier this month, overall app usage—which involves a user launching and actually using an app—grew by 76% year over year in 2014.

Retail was the star of the show last year. Lifestyle and shopping mobile app usage soared 174% on iOS (where the “lifestyle” category includes more than shopping) and Android. On Android alone, sessions in shopping apps more than tripled, with a 220% gain.

Flurry found that mobile app shopping (tracked on Android devices in the US only) was highest around 9am and noon, mostly done outside of the household. Activity during the afternoon was slower, but usage spiked again to its highest level at 8pm, with most of this taking place at home. Read the rest at eMarketer.

Posted in Consumer Behavior, eCommerce, International, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Video Games and tagged Entertainment Marketing, Fitness Marketing, Gaming, Health Care Marketing, Hospitality Marketing, Lifestyle Marketing, Magazine Marketing, Magazines, Media Marketing, Mobile Apps, Mobile Games, Mobile Shopping, Mobile Social, Music Marketing, News Marketing, Shopping, Sports Marketing, Travel Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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