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Archive for January 22, 2015

How Often People Tap App Links That Lead To Mobile Sites, December 2014 [CHART]

By David Erickson | January 22, 2015

33% said they used mobile sites and apps with about the same frequency.

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Influential Sources For College Students' Back-To-School Purchase Decisions, August 2014 [TABLE]

By David Erickson | January 22, 2015

More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.

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How College Students Prefer To Get Information About Products & Services, October 2014 [CHART]

By David Erickson | January 22, 2015

Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.

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How Grandparents Communicate With Their Grandchildren Online, November 2014 [CHART]

By David Erickson | January 22, 2015

68% of US baby boomer and senior internet users owned a PC and 65% had a laptop.

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Use Of Mobile Apps To Make Purchases, October 2014 [CHART]

By David Erickson | January 22, 2015

Among the 40% of US internet users who had a shopping app on their mobile phone or tablet, fewer than 40% used such apps to make purchases.

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Global Mobile App Use Growth By Select Categories, 2014 [CHART]

By David Erickson | January 22, 2015

Overall app usage—which involves a user launching and actually using an app—grew by 76% year over year in 2014 .

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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