Archive for January 22, 2015
How Often People Tap App Links That Lead To Mobile Sites, December 2014 [CHART]
33% said they used mobile sites and apps with about the same frequency.
Read MoreInfluential Sources For College Students' Back-To-School Purchase Decisions, August 2014 [TABLE]
More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.
Read MoreHow College Students Prefer To Get Information About Products & Services, October 2014 [CHART]
Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.
Read MoreHow Grandparents Communicate With Their Grandchildren Online, November 2014 [CHART]
68% of US baby boomer and senior internet users owned a PC and 65% had a laptop.
Read MoreUse Of Mobile Apps To Make Purchases, October 2014 [CHART]
Among the 40% of US internet users who had a shopping app on their mobile phone or tablet, fewer than 40% used such apps to make purchases.
Read MoreGlobal Mobile App Use Growth By Select Categories, 2014 [CHART]
Overall app usage—which involves a user launching and actually using an app—grew by 76% year over year in 2014 .
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