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Archive for January 20, 2015

Content Marketing On SlideShare [INFOGRAPHIC]

By David Erickson | January 20, 2015

This infographic from Column Five looks at SlideShare as a content marketing vehicle.

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Mobile Channels LGBT Use To Book Hotels vs Air Travel, November 2014 [TABLE]

By David Erickson | January 20, 2015

Across generations, about 40% of LGBT mobile users reserved hotels through their devices, and more than one-quarter booked flights.

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LGBTs' Travel-Related Mobile Activities By Generation, November 2014 [TABLE]

By David Erickson | January 20, 2015

Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.

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Top Channel Candidates For Personalization, September 2014 [CHART]

By David Erickson | January 20, 2015

just 5% of US companies believed they had made advanced progress in executing an omnichannel strategy, compared with 37% who said they were lagging.

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Top Channels That Benefit From Personalization, September 2014 [CHART]

By David Erickson | January 20, 2015

95% client-side marketers worldwide who had implemented personalization via offline channels had seen an uplift in conversion rates.

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Prevalence Of Telemedicine, October 2014 [CHART]

By David Erickson | January 20, 2015

46% of more than 400 hospitals and medical practices said they used at least one type of telemedicine, most often videoconferencing.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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