Most Effective & Difficult Email List Growth Tactics, January 2015 [CHART]
Roughly three-quarters of marketers, sales and business professionals around the world report that their email lists are growing, but for the vast majority of those (61% of respondents overall), that growth is coming slowly. As such, list growth emerges as one of the top email marketing objectives for the year ahead, per the latest survey findings from Ascend2 and its Research Partners.
Indeed, almost half – 48% – of the respondents to the survey said that increasing their email list size is one of their most important objectives, ranking as the third-leading priority. Read the rest at MarketingCharts.