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Mobile Website Features Of Top News Organizations, November 2014 [CHART]

By David Erickson | January 18, 2015

Mobile Website Features Of Top News Organizations, November 2014 [CHART]

Magazines have seen success on social, and social platforms are good for print news and media sites as a whole since they allow for distribution and sharing of content. It makes sense, then, that all of the mobile websites studied featured social markup—that is, a way to optimize how a site’s content appears when it is shared on social media. But in contrast to this, just 56% of sites featured social sharing buttons on their homepage. This feature allows mobile users to post content in just a few taps, making it even easier for readers to share on social.

Across industries, companies who haven’t optimized their websites for mobile have likely been left in the dust. In Q3 2014, CMO Council and SAS found that three-quarters of marketers worldwide used mobile-optimized sites—the most-used mobile marketing tactic out of those studied. A further 15% had woken up to the trend and planned to optimize their sites for mobile within the next 24 months. Read the rest at eMarketer.

Posted in Mobile Marketing, Mobile Search, Social Media Marketing, Social Sharing, Web Development, Website Design and tagged Media Marketing, Mobile Apps, Mobile Social, Mobile Websites, News Marketing, Social Logins

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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