Magazines have seen success on social, and social platforms are good for print news and media sites as a whole since they allow for distribution and sharing of content. It makes sense, then, that all of the mobile websites studied featured social markup—that is, a way to optimize how a site’s content appears when it is shared on social media. But in contrast to this, just 56% of sites featured social sharing buttons on their homepage. This feature allows mobile users to post content in just a few taps, making it even easier for readers to share on social.
Across industries, companies who haven’t optimized their websites for mobile have likely been left in the dust. In Q3 2014, CMO Council and SAS found that three-quarters of marketers worldwide used mobile-optimized sites—the most-used mobile marketing tactic out of those studied. A further 15% had woken up to the trend and planned to optimize their sites for mobile within the next 24 months. Read the rest at eMarketer.