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Archive for January 18, 2015

Marketing Benefits Of YouTube [INFOGRAPHIC]

By David Erickson | January 18, 2015

This infographic from BrandOmni illustrates the many benefits of using YouTube for marketing.

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Metrics Used To Measure Email Subject Line Success, October 2014 [CHART]

By David Erickson | January 18, 2015

Open rate was far and away the most common metric for determining the best subject line, used by around eight in 10 marketers.

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Prevalence Of Email Subject Line Testing, October 2014 [CHART]

By David Erickson | January 18, 2015

About one-quarter of marketers hadn’t tested any of their email campaign subject lines in the past month.

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Global Share Of Organic Search Traffic By Search Engine, November 2014 [CHART]

By David Erickson | January 18, 2015

Google accounted for a whopping 93% of online and mobile web organic search traffic worldwide, leaving Bing and Yahoo to account for a mere 6% combined.

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Mobile Website Features Of Top News Organizations, November 2014 [CHART]

By David Erickson | January 18, 2015

Just 56% of news organizations’ mobile sites featured social sharing buttons on their homepage.

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Types Of Mobile Sites Of Top News Organizations, November 2014 [CHART]

By David Erickson | January 18, 2015

Among print news and media sites studied, 40% served dedicated mobile versions.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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