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Archive for January 17, 2015

Primary Quality Concerns When Buying Programmatic Ads, November 2014 [CHART]

By David Erickson | January 17, 2015

US marketers and agencies made it clear that they wanted brand safety most when purchasing programmatically.

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Top Media Quality Indicators, November 2014 [CHART]

By David Erickson | January 17, 2015

Ad fraud, viewability and brand safety may turn out to be big digital ad buzz phrases this year.

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The Economic Consequences Of Comic Sans [INFOGRAPHIC]

By David Erickson | January 17, 2015

This wonderful infographic from Pix Art Printing calculates the costs of using various typefaces.

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Best SMB Customer Acquisition Channels, January 2015 [CHART]

By David Erickson | January 17, 2015

28% of small- and medium-sized businesses said word of mouth was their most effective, up from 26% the previous year.

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Social Login Market Share, 2012-2014 [CHART]

By David Erickson | January 17, 2015

Google’s market share of overall social logins increased by 6% points quarter-over-quarter to reach 40% in Q4.

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Email Marketers' Top Ways To Improve Deliverability, January 2015 [CHART]

By David Erickson | January 17, 2015

Email marketing decision-makers from the US, Germany and France believe that an average of 60% of their emails are delivered to the correct inboxes.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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