Mobile business content may play a bigger role outside the workday, though, thanks to the blurring line between work life and personal life. A September 2014 study from CNBC found that business execs worldwide turned to their devices for a wide variety of information.
Smartphones were more common than tablets for quick news items and overviews, such as stock prices, breaking news and real-time data. On the other hand, tablets were more popular for “more engaging” business content like in-depth analysis, news video clips and company information. In all, 78% and 75% said their smartphones and tablets were useful business tools, respectively. The study found that TV business content also drove mobile usage. More than three-quarters of US execs polled had used a smartphone or tablet to look up info on products, services and sectors after seeing business content on television. Nearly two-thirds had discussed the content with their friends and colleagues through mobile, and 60% even purchased products, services, stocks and shares via mobile as a result. Read the rest at eMarketer.