It’s primetime for video in social media. 2015 will see a rapid increase in video advertising on Facebook and other social platforms, according to a new eMarketer report, “Video Advertising: How Facebook, Twitter, Instagram, Tumblr and Snapchat Are Changing the Rules.” Facebook in particular is coming on strong and has the potential to put pressure on YouTube, which we estimate captures nearly 20% of US video advertising spending right now.
Facebook isn’t the only one angling for a slice of the video advertising pie. Twitter is beta testing Promoted Videos, Instagram is rolling out video advertising, and Tumblr and Snapchat have new video ad products.
Cisco Systems predicted in a June 2014 report that video would account for between 80% and 90% of global consumer internet traffic by 2018. If Facebook, Twitter and others have their way, they will be the conduits through which a significant portion of that video moves.
Facebook already ranks as the second-biggest online video property in the US, according to comScore data from October 2014. The ranking only includes desktop viewers, not mobile. Read the rest at eMarketer.