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Archive for January 14, 2015

Most Popular Types Of Product Recommendations, January 2015 [CHART]

By David Erickson | January 14, 2015

8 in 10 Americans who read promotional emails from retailers find it helpful when retailers send emails featuring products based on past purchases.

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Email Open & Click-Through Rates, 2010-2014 [CHART]

By David Erickson | January 14, 2015

Open rates are gradually climbing while click rates take the opposite direction.

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How Marketers Determine What Content Will Interest Their Audience, October 2014 [CHART]

By David Erickson | January 14, 2015

Marketers were most likely to do this by looking at performance data of past content and campaigns.

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Time Marketers Spend Planning Social Content, October 2014 [CHART]

By David Erickson | January 14, 2015

US marketing execs were most likely to say their companies created Twitter content on the same day.

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B2B Marketers' Organizational Marketing Structure, November 2014 [CHART]

By David Erickson | January 14, 2015

More B2B marketers expected to shift to a hub-and-spoke organizational model, which the firm referred to as the best of both worlds.

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Top Responsibilities Of B2B Marketers Now & In 2 Years, November 2014 [CHART]

By David Erickson | January 14, 2015

Positioning was the No. 1 marketing responsibility among B2B marketers worldwide, cited by 90%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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