Archive for January 14, 2015
Most Popular Types Of Product Recommendations, January 2015 [CHART]
8 in 10 Americans who read promotional emails from retailers find it helpful when retailers send emails featuring products based on past purchases.
Read MoreEmail Open & Click-Through Rates, 2010-2014 [CHART]
Open rates are gradually climbing while click rates take the opposite direction.
Read MoreHow Marketers Determine What Content Will Interest Their Audience, October 2014 [CHART]
Marketers were most likely to do this by looking at performance data of past content and campaigns.
Read MoreTime Marketers Spend Planning Social Content, October 2014 [CHART]
US marketing execs were most likely to say their companies created Twitter content on the same day.
Read MoreB2B Marketers' Organizational Marketing Structure, November 2014 [CHART]
More B2B marketers expected to shift to a hub-and-spoke organizational model, which the firm referred to as the best of both worlds.
Read MoreTop Responsibilities Of B2B Marketers Now & In 2 Years, November 2014 [CHART]
Positioning was the No. 1 marketing responsibility among B2B marketers worldwide, cited by 90%.
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