January 14, 2015 - e-Strategy Trends

8 in 10 Americans who read promotional emails from retailers find it helpful when retailers send emails featuring products based on past purchases.

Open rates are gradually climbing while click rates take the opposite direction.

Marketers were most likely to do this by looking at performance data of past content and campaigns.

US marketing execs were most likely to say their companies created Twitter content on the same day.

More B2B marketers expected to shift to a hub-and-spoke organizational model, which the firm referred to as the best of both worlds.

Positioning was the No. 1 marketing responsibility among B2B marketers worldwide, cited by 90%.

Archive for January 14, 2015