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Instagram Demographics [TABLE]

By David Erickson | January 13, 2015

Instagram Demographics [TABLE]

[Tweet “Some 26% of online adults use Instagram, up from 17% in late 2013.”]

Some 26% of online adults use Instagram, up from 17% in late 2013. Almost every demographic group saw a significant increase in the proportion of users. Most notably, 53% of young adults ages 18-29 now use the service, compared with 37% who did so in 2013. Besides young adults, women are particularly likely to be on Instagram, along with Hispanics and African-Americans, and those who live in urban or suburban environments. Read the rest at Pew Internet.

Posted in African Americans, Baby Boomers, Consumer Behavior, Content Marketing, Ethnic Marketing, Generation X, Generations, Household Income, Latinx, Millennials, Mobile Marketing, Online Behavior, Photo Marketing, Silent Generation, Social Media Marketing, Video Marketing and tagged Educational Level, Gender, Instagram, Men, Mobile Social, Photo Sharing, Short-Form Video, Women

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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