Archive for January 10, 2015
Priorities For Improving Email Marketing ROI In 2015 [CHART]
Improving segmenting and targeting was the No. 2 priority for improving email marketing ROI in 2015.
Read MoreIncreased 2015 Spending Plans For Email Marketing [CHART]
More than six in 10 marketers said they’d up investments in email marketing.
Read MoreBiggest Multiscreen Campaign Challenges, Q2 2014 [CHART]
54% of agency professionals cited audience tracking and targeting as the biggest impediments to multiscreen advertising.
Read MoreTop Advertising Cross-Platform Packages, April 2014 [CHART]
70% of agency media professionals cited cross-device advertising as the digital advertising topic they wanted to know more about.
Read MoreAndroid vs iOS In-App Ad Performance, Q3 2014 [CHART]
While the overwhelming majority (85%) of in-app ad impressions took place on smartphones, tablets overindexed for average CTR and eCPM here.
Read MoreMobile Web vs In-App Add Performance Metrics, Q3 2014 [CHART]
Mobile users are far more likely to click on ads served in an app than via mobile browser.
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