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Increased Mobile Activities Due To 4G Adoption, July 2014 [CHART]

By David Erickson | January 9, 2015

Increased Mobile Activities Due To 4G Adoption, July 2014 [CHART]

When a July 2014 Deloitte study asked subscribers in the US about which activities they conducted more frequently via their mobile networks since signing up for 4G, 33% said they watched more video.

Though this was a small increase from 31% in 2013, the source noted that video accounts for the majority of the average 1.38GB consumers use per month in data, suggesting that even a slight gain in video could push monthly traffic up by billions of MBs. Read the rest at eMarketer.

Posted in Consumer Behavior, eCommerce, Email Marketing, Media Consumption, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Photo Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video Games, Video Marketing, Visual Communications and tagged 4G, Instant Messaginge, mCommerce, Mobile Broadband, Mobile Email, Mobile Gaming, Mobile Shopping, Mobile Social, Mobile Video, Music Marketing, News Marketing, Photo Sharing, Streaming Music, Video Calls, VOIP

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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