Share Of Time Spent Consuming Content On Mobile By Category & Device, March 2014 [CHART]
Auto retailing today is structured to serve the industry rather than the consumer. But disruptive business forces, technological changes in the product and a newly smartphone-empowered consumer will upend the dealership model, according to a new eMarketer report, “Auto Dealers 2015: The Opportunity for Revolution in Retail.”
Mobile remains an area of distinct opportunity for dealer innovation, especially as consumers have yet to fully integrate smartphones and tablets into the buying process. Any player in the automotive space that can reduce friction in the buying process—think what companies such as Uber and Lyft have done with on-demand transportation—stands to make significant headway with reluctant shoppers. Read the rest at eMarketer.