Penetration Of On-Demand Video Services, 2013 vs 2014 [CHART]
The TV industry is undergoing plenty of changes as viewers demand content on their own schedules. Indeed, the Leichtman Research Group (LRG) finds in a new survey that 3 in 4 TV households in the US now have a DVR, subscribe to Netflix, or use video-on-demand (VOD) services from a cable or telco provider, up from 70% last year. Slightly more than one-quarter (26%) use two of these services, up from 23% last year, while 11% use all three, flat year-over-year.
The survey’s results show that DVR usage is tied to household income (HHI): those with HHI greater than $75k are twice as likely as those with HHI less than $30k to have a DVR (66% vs. 33%). It’s not only use of the DVR that’s growing: 59% of cable subscribers report having used VOD, up from 46% 5 years ago and 10% a decade ago. Read the rest at MarketingCharts.