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Mobile App YoY Usage Growth in 2014 [CHART]

By David Erickson | January 6, 2015

Mobile App YoY Usage Growth in 2014 [CHART]

Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year, according to new data from Flurry. That follows a 115% year-over-year rise in 2013. Interestingly, growth rates in 2014 were largest for the lifestyle & shopping (174%) and utilities & productivity (121%) categories, with entertainment categories such as music, media & entertainment (33%) and games (30%) registering smaller growth rates. As such, Flurry notes a shift whereby the growth in mobile is moving from entertainment to productivity apps. Source: Flurry

Read the rest at MarketingCharts.

Posted in Consumer Behavior, Instant Messaging, Mobile Behavior, Mobile Marketing, Online Behavior and tagged eTailing, Fitness Marketing, Health Care Marketing, Lifestyle Marketing, Magazine Marketing, Media Marketing, Mobile Apps, Mobile Games, Mobile Shopping, Mobile Social, Music Marketing, News Marketing, Retail Marketing, Shopping, Sports Marketing, Travel Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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