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Archive for January 6, 2015

Global Smart Phone Users & Penetration, 2013-2018 [CHART]

By David Erickson | January 6, 2015

The number of smartphone users worldwide will surpass 2 billion in 2016.

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Mobile App YoY Usage Growth in 2014 [CHART]

By David Erickson | January 6, 2015

Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.

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Top Content Needs For IT Decision-Makers By Purchase Stage, January 2015 [TABLE]

By David Erickson | January 6, 2015

IT decision-makers tend to rely on news articles and product demos early on in the purchase process, turning to product testing and reviews during the vendor evaluation and selection stage, and ROI and other assessment tools to sell internally and authorize the purchase.

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Penetration Of On-Demand Video Services, 2013 vs 2014 [CHART]

By David Erickson | January 6, 2015

3 in 4 TV households in the US now have a DVR, subscribe to Netflix, or use video-on-demand (VOD) services from a cable or telco provider.

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Top Work Technologies, January 2015 [CHART]

By David Erickson | January 6, 2015

Email (61%) beats the internet (54%) and landline phones (35%) as the most important technology for working internet users.

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Global Smart Device Shipments By Type, 2013-2018 [TABLE]

By David Erickson | January 6, 2015

The number of global shipments of phablets are expected to pass tablets shipped worldwide in 2015 for the first time.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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