According to research by MPA – The Association of Magazine Media conducted with SocialFlow, Facebook’s share of “likes” and followers worldwide of US magazine brands on social networks was nearly 50%. This was way ahead of second-place Twitter and No. 3 Google+.
Though Instagram saw just 5.1% of the action, the platform shouldn’t be ignored; the research found that the photo-sharing service experienced higher growth levels in number of followers than any of the other social sites studied during September and October 2014: 9.4% in September and an even more impressive 10.6% in October. Meanwhile, respective rates for Facebook came in at 3.5% and 2.4%, and Twitter’s gains during each month were 3.8% and 3.4%. Instagram could help magazines share the appealing images that often appear alongside text and provide followers with a sneak peek into the inner-workings of a magazine, among other things. Read the rest at eMarketer.