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Archive for January 3, 2015

Obstacles To Social Media Marketing Success, December 2014 [CHART]

By David Erickson | January 3, 2015

Fully 43% of marketers said that a lack of in-house resources and skills was an obstacle to achieving social media marketing success.

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Marketers' Retargeting Challenges, August 2014 [CHART]

By David Erickson | January 3, 2015

Difficulty attributing performance was the No. 1 challenge of retargeting, cited by 43% of respondents.

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Primary Online Attribution Models Used By Marketers, July 2014 [CHART]

By David Erickson | January 3, 2015

91% of those marketers said attribution was important.

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Frequency Of Video Recording By Smart Phone & Digital Camera, August 2014 [CHART]

By David Erickson | January 3, 2015

Web users were using smartphones much more frequently than digital cameras for video recording.

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Devices People Use To Take Photos, August 2014 [CHART]

By David Erickson | January 3, 2015

The majority of US consumers now use smartphones—eMarketer estimates that penetration will reach 51.8% this year.

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Correlation Between Organic & Paid Mobile App Installs, August 2014 [TABLE]

By David Erickson | January 3, 2015

In most app categories, there is a correlation between paid app installs and organic distribution of the same apps.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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