Archive for January 3, 2015
Obstacles To Social Media Marketing Success, December 2014 [CHART]
Fully 43% of marketers said that a lack of in-house resources and skills was an obstacle to achieving social media marketing success.
Read MoreMarketers' Retargeting Challenges, August 2014 [CHART]
Difficulty attributing performance was the No. 1 challenge of retargeting, cited by 43% of respondents.
Read MorePrimary Online Attribution Models Used By Marketers, July 2014 [CHART]
91% of those marketers said attribution was important.
Read MoreFrequency Of Video Recording By Smart Phone & Digital Camera, August 2014 [CHART]
Web users were using smartphones much more frequently than digital cameras for video recording.
Read MoreDevices People Use To Take Photos, August 2014 [CHART]
The majority of US consumers now use smartphones—eMarketer estimates that penetration will reach 51.8% this year.
Read MoreCorrelation Between Organic & Paid Mobile App Installs, August 2014 [TABLE]
In most app categories, there is a correlation between paid app installs and organic distribution of the same apps.
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