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Travel Content Sharing By Age Group, December 2014 [CHART]

By David Erickson | January 2, 2015

Travel Content Sharing By Age Group, December 2014 [CHART]

Slightly more than one-third of travel content sharing on social networks and email comes from users aged 18-35, compared to only 22% of general content sharing for this demographic, according to a ShareThis study. The study also notes that while women account for 55% of travel content browsing, they represent 71% of travel content sharing. In other demographic results, the report finds that Asians and Hispanics are the most engaged with travel content, and African-Americans the least. Source: ShareThis

Read the rest at MarketingCharts.

Posted in Baby Boomers, Consumer Behavior, Content Marketing, Email Marketing, Generations, Millennials, Silent Generation, Social Media Marketing, Social Sharing and tagged Email Sharing, Hospitality Marketing, Travel Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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