Archive for January 2, 2015
US Social Network Adoption By Gender, December 2014 [CHART]
Only 15% of US adults say they are not a member of any social networks.
Read More5 Most Populous States, 2010-2014 [CHART]
Florida has overtaken New York to become the third most-populous state in the US, according to the US Census Bureau.
Read MoreSaaS Companies & Freemium Offers, December 2014 [CHART]
One-third of companies who use freemium offers generate a majority of their new business from the model.
Read MoreChange In Ad Spend By Medium, Q1-Q3 2014 [CHART]
US ad spending grew by just 0.3% year-over-year in the third quarter to reach $33.7 billion, with year-to-date growth slowing to 2.2%.
Read MoreMost Influential Advertising Among Hispanic Shoppers, December 2014 [CHART]
TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.
Read MoreHoliday Desktop eCommerce Spending, December 2014 [CHART]
Retail e-commerce spending from desktops exceeded $2 billion for the first time on Cyber Monday, representing a 17% year-over-year rise.
Read MoreTravel Content Sharing By Age Group, December 2014 [CHART]
Slightly more than one-third of travel content sharing on social networks and email comes from users aged 18-35, compared to only 22% of general content.
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