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Archive for January 2, 2015

US Social Network Adoption By Gender, December 2014 [CHART]

By David Erickson | January 2, 2015

Only 15% of US adults say they are not a member of any social networks.

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5 Most Populous States, 2010-2014 [CHART]

By David Erickson | January 2, 2015

Florida has overtaken New York to become the third most-populous state in the US, according to the US Census Bureau.

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SaaS Companies & Freemium Offers, December 2014 [CHART]

By David Erickson | January 2, 2015

One-third of companies who use freemium offers generate a majority of their new business from the model.

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Change In Ad Spend By Medium, Q1-Q3 2014 [CHART]

By David Erickson | January 2, 2015

US ad spending grew by just 0.3% year-over-year in the third quarter to reach $33.7 billion, with year-to-date growth slowing to 2.2%.

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Most Influential Advertising Among Hispanic Shoppers, December 2014 [CHART]

By David Erickson | January 2, 2015

TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.

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Holiday Desktop eCommerce Spending, December 2014 [CHART]

By David Erickson | January 2, 2015

Retail e-commerce spending from desktops exceeded $2 billion for the first time on Cyber Monday, representing a 17% year-over-year rise.

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Travel Content Sharing By Age Group, December 2014 [CHART]

By David Erickson | January 2, 2015

Slightly more than one-third of travel content sharing on social networks and email comes from users aged 18-35, compared to only 22% of general content.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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