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Archive for January 2015

US Snapchat Users By Age, Q3 2014 [CHART]

By David Erickson | January 31, 2015

22% of 16-to-24-year-old US internet users had accessed Snapchat within the past month via any device.

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Demographics Of Snapchat Fans, August 2014 [CHART]

By David Erickson | January 31, 2015

18- to 29-year-olds accounted for 71% of US internet users who had accessed Snapchat in the past 30 days.

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Factors Influencing Decision To Go See A Movie, November 2014 [CHART]

By David Erickson | January 31, 2015

US adults were most motivated to see a movie at the theater by recommendations from friends, cited by 35%.

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Top Reasons People Aren't Going To The Movies As Much, November 2014 [CHART]

By David Erickson | January 31, 2015

One-quarter of US adult moviegoers have cut back on theater visits.

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Top 10 Countries By Mobile Facebook Users, 2013-2018 [TABLE]

By David Erickson | January 29, 2015

Overall, there will be 1.58 billion mobile phone social network users worldwide in 2015.

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Global Mobile Phone Facebook Users, 2013-2018 [CHART]

By David Erickson | January 29, 2015

Nearly 1 billion Facebook users worldwide will access the social network on a mobile phone at least once each month in 2015.

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What Viewers Think About Super Bowl Commercials, 2008 vs 2015 [CHART]

By David Erickson | January 29, 2015

The Super Bowl is almost here, and NBC has reportedly sold out of ad space at a record $4.5 million per 30 seconds.

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Facebook's Mobile Active Users & Mobile Ad Revenues, 2012-2014 [CHART]

By David Erickson | January 29, 2015

Facebook’s advertising revenues grew by 53% year-over-year in Q4 to reach almost $3.6 billion.

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Top US Markets By Video-On-Demand Subscription Penetration, November 2014 [CHART]

By David Erickson | January 29, 2015

Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration.

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Global Daily Share Of Search Ad Clicks, Q4 2014 [CHART]

By David Erickson | January 29, 2015

Weekends tend to garner a greater share of search ad clicks on mobile devices than on desktops.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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