Archive for December 31, 2014
Ad Traffic Generated By Bots By Industry, September 2014 [TABLE]
Finance, family and food domains were the most susceptible to bots, with respective traffic rates coming in at 22%, 18% and 16%.
Read MoreAd Traffic Generated By Bots, September 2014 [CHART]
In 2015, global advertisers will lose $6.3B to bots—nonhuman traffic capable of consuming any digital content including text, video images, audio and more.
Read MoreParents' Monitoring Of Kids' Online Activity, October 2014 [CHART]
Nearly seven in 10 parents of 6- to 9-year-olds keep a close eye on what their kids are doing online.
Read MoreDevice Ownership Among American Kids, October 2014 [CHART]
The majority of US children and teens under 18 have access to some sort of digital device.
Read MorePreferred Channel For Customer Service Inquiries, September 2014 [TABLE]
Social networks were hardly ever the preferred channel for making customer service inquiries.
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